Want to know what lights me up? It's helping creatives to feel confident, organised and in demand in their businesses, because we know all too well that burnout and stress are kryptonite to creativity.
I know what you're thinking! How can Morgan have been a designer for 20 years? She looks too young (ha!). But it's been a journey. Corporate career, loads of ace clients, 2 kids and 4 businesses later I'm here to share all the good stuff with you (and the bad). I'm going to help you how to design a fearless brand of your own.
Your brand is what customers are judging your business on, 24/7. Sure, good branding will get you noticed. But great branding? That's what makes customers fearless about doing business with you.
After what felt like years of being stuck working IN my business, not ON my business (yep, that old thing) I realised the key to my success and my rock-solid brand was me. So much pressure huh!?! Don't stress though, I'm going to walk you through it...
entrepreneurial creative over coffee (before she rolled her eyes and suggested I pick up the tab). She was frustrated that her DIY results didn't reflect the time or heartache she'd invested.
But she didn't want to pay an expert either; shouldn't she be in the hot seat when it came to making decisions about her business brand? What if she could phone a friend before choosing Door 1, Door 2, or Door 3 on Branding Bonanza?
Give the woman a brand, and she'll hand out 1000 business cards. Teach the woman to brand, and she'll hand out 1000 invoices.
I shared the same advice with a friend and fellow
Juggling staff, taxes, parenting, date night, bin night, the dude from "the internet" who botched your logo and the podcast you'd pegged to solve your website woes has left your business in a hot mess; sales are lukewarm, and your branding's been caught in the cross-fire.
Perhaps I can coax you off the ledge with this pearl of business wisdom:
2022 is going to be a huge year! New podcast, new courses and a coaching program are all on the cards. Stay tuned...
After a juggling babies and biz life for a number of years I officially rebranded and launched The Fearless Designer.
Started my first design biz in 2012 and had my first baby in early 2014. Little did I know that my whole world was about to change.
I worked internationally for a number of large corporates. Many valuable lessons were learned during this time.
A lot of blood, sweat and tears went into graduating with a bachelor of graphic design. I was so excited to find out what the world has in store for me.
Stepped foot in my first every graphic design lesson at school. I knew instantly it was for me and so begun my love affair with design.
Bold, passionate, fun, daring to be different. Take risks, stop playing small and prepare to make the most of every opportunity.
Clarity, precision, transparency.
Keep it simple but significant. A consistently, targeted approach to business and life.
Original, authentic, impactful.
Show up authentically as YOU and share all aspects of the journey, good and bad.